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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance

by
Belinda Shipps
1 and
Brandis Phillips
2
1
North Carolina A&T State University, Management Department, Greensboro, NC, USA
2
North Carolina A&T State University, Accounting Department, Greensboro, NC, USA
J. Theor. Appl. Electron. Commer. Res. 2013, 8(1), 35-52; https://doi.org/10.4067/S0718-18762013000100004
Submission received: 30 July 2012 / Accepted: 30 November 2012 / Published: 1 April 2013
Versions Notes

Abstract

As the use and value of social networks continues to expand and creatively grow, the question of how to attract people to the various sites becomes an important question. This research focuses on interactivity and its role in user satisfaction with a social network site. A model is put forth that focuses on factors that help answer these questions. A survey was conducted with 164 users of social networking websites (i.e. Facebook, Linkedin & Twitter) regarding technology acceptance, marketing related factors and user satisfaction. We find that perceived interactivity (in terms of control) and level of focus/concentration do affect an end user’s satisfaction with a social network along with antecedents from the technology acceptance model (TAM). These findings suggest both TAM related factors and marketing related factors both impact the user experience on a social networking site.
Keywords: Interactivity; Social networks; Technology acceptance model; TAM; Satisfaction; Perceived interactivity; Social capital; Socio-technical theory; Communication; Online shopping; Ecommerce; Social shopping Interactivity; Social networks; Technology acceptance model; TAM; Satisfaction; Perceived interactivity; Social capital; Socio-technical theory; Communication; Online shopping; Ecommerce; Social shopping

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MDPI and ACS Style

Shipps, B.; Phillips, B. Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance. J. Theor. Appl. Electron. Commer. Res. 2013, 8, 35-52. https://doi.org/10.4067/S0718-18762013000100004

AMA Style

Shipps B, Phillips B. Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance. Journal of Theoretical and Applied Electronic Commerce Research. 2013; 8(1):35-52. https://doi.org/10.4067/S0718-18762013000100004

Chicago/Turabian Style

Shipps, Belinda, and Brandis Phillips. 2013. "Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance" Journal of Theoretical and Applied Electronic Commerce Research 8, no. 1: 35-52. https://doi.org/10.4067/S0718-18762013000100004

APA Style

Shipps, B., & Phillips, B. (2013). Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance. Journal of Theoretical and Applied Electronic Commerce Research, 8(1), 35-52. https://doi.org/10.4067/S0718-18762013000100004

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