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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 302
302
Article: From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services
Authors: by Qianwen Liu, Lokhman Hakim Osman, Zhongxing Lian, Che Aniza Che Wel and Siti Ngayesah Ab. Hamid
Link: https://www.mdpi.com/0718-1876/20/4/302

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