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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 110

Article: Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements
Authors: by Zichuan Mo and Meihan Zhou
Link: https://www.mdpi.com/0718-1876/19/3/110

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