Special Issue "Sustainable Branding and Marketing"

Guest Editor
Prof. Dr. Rachel J.C. Chen
Department of Retail, Hospitality and Tourism Management, 247 Jessie Harris Building, The University of Tennessee, Knoxville, TN 37996-1911, USA; Center for Sustainable Business and Tourism, The University of Tennessee, 311 Conference Center Building, Knoxville, Tennessee 37996-4134, USA
Website: http://csbt.tennessee.edu/
E-Mail:
Phone: +1 865 974 0505
Fax: +1 865 974 1838
Interests: sustainable business; sustainable tourism; sustainable development; branding; marketing; forecasting models; economic impacts; sustainable consumer services

Dear Colleagues,

While facing trade-offs among companies, many leading environmental- thinking companies have recognized the value of both redesigning their products to prevent possible environmental problems and also of obtaining positive economical benefits from the three traditional priorities (reuse, reduce, and recycle).  As the green movement has stimulated profitable opportunities, new views of environmental business and sustainable branding/marketing have evolved.

Major strategy frameworks pertinent to green business growth include environmental concerns, green branding, challenges of greener supply chains, clean energy uses, volumes of carbon footprints, and recyclable packages.  Discussing the strategy framework from a green branding-marketing perspective, we invite you to contribute to this special issue by submitting comprehensive reviews, case studies, or research articles.

Prof. Dr. Rachel J.C. Chen
Guest Editor

Submission

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. Papers will be published continuously (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are refereed through a peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed Open Access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 500 CHF (Swiss Francs). English correction and/or formatting fees of 250 CHF (Swiss Francs) will be charged in certain cases for those articles accepted for publication that require extensive additional formatting and/or English corrections.

• economical benefits
• reuse, reduce, and recycle
• green movement
• sustainable branding
• sustainable marketing
• green supply chains