Arena International’s is thrilled to announce that our Annual Alcohol Innovation Congress is returning to London in December for the sixth year running on 5th – 6th December 2017. As with last year’s, it looks to draw over 150 attendees from the alcohol industry across all sectors.
Similar to 2016, this year’s event acts as a platform and draws those within the industry to tackle innovation challenges, to understand how best to capitalise on changing consumer desires.
For the first time in Europe, this conference offers a strong focus on product innovation, new product development and all that goes hand-in-hand with it. Drawing on the expertise of industry leaders, this event promotes a collaborative approach across categories to understand how one can learn from another across the whole of the product development cycle and driven primarily by key consumer insight and of-the-moment forecasting.
The agenda tackles a whole spectrum of topics and these will be led by senior individuals from big brands including Diageo, Brown-Forman and Asahi, just to name a few, highlighting innovation strategies that they are implementing in order to tap into both the well-being and premiumisation trends.
Join us to make unrivalled networks, gain a deep-seated knowledge of consumer trends and innovation strategies to stay competitive and reap the rewards.