In the Business World, the International Marketing Trends Conference has proven to be a unique place to share new perspectives on key marketing issues. In the challenging context of a constantly changing environment, the aim of the conference is to help identify how to build up true innovations and determine what are the key factors and the new players influencing the Marketing strategies and their implementation. The International Marketing Trends Conference includes: The Marketing Trends Congress (academic and research sessions) founded in 2000 The Marketing Strategy Forum (professionals and academics) founded in 2003 The Marketing Trends Award Founded in 2006 The Doctoral Colloquium (Ph.D. Students) founded in 2007 The Healthcare Strategy Forum (pharmaceutical industry) founded in 2009 The Journal of Marketing Trends Founded in 2010 The Best Paper Award founded in 2012 The Best Thesis Award founded in 2014 The Poster Session founded in 2015 The Marketing Symposium founded in 2016.
Responding to permanently evolving information technology and growing challenges and global competition in business and management, International Conference on Business and Information (BAI) is dedicated to provide an international and interdisciplinary platform for researchers, educators, graduate students and industry professionals to share their research achievements and to discuss developing issues in the field of business and information. BAI-Winter 2018 is the best opportunity for delegates to establish business or research relationship and to develop global partnerships for future collaboration.
In addition to the presentation, BAI also offers awards and publication opportunities. About 5-10% of submissions will be selected and awarded as Distinguished Papers. All full papers accepted by the conference may be considered to be published in the Administrative Sciences (ISSN 2076-3387).
The conference will focus on using dialogue and processes that challenge assumptions relevant to:
1) designing and conducting research; and
2) “translating” research to stakeholders (such as policy makers and decision-makers at the workplace) who can use the findings for evidence-based decision-making.
These assumptions include the “taken-for-granted” ideas about work-family aspirations and experiences of diverse populations, employees working at diverse occupations at diverse workplaces, data collection methods, approaches for data analysis, and conceptual frameworks. The challenge is viewed as a catalyst that can energize translational science as well as evidence-based, solution-focused behaviors.
The theme of the 2018 Pre-WFRN Conference Workshop Day will be “Translating Scholarship Into Action: Positioning Research to Fit the Needs of End-Users.” This event will enhance skills work-family scholars possess to influence those operating on the front lines – including media representatives, public administrators, policy makers, and those engaged in workplace management.