We now live in the Age of Precision Markets, yet most of the management processes taught in business schools were developed for the prior Age of Mass Markets. Today’s savviest managers are exploiting this disconnect by rethinking strategy and, in the process, developing fresh approaches to customer relations, operations, and metrics.
In Islands of Profit in a Sea of Red Ink, Jonathan Byrnes reveals an uncomfortable truth: It’s possible for every manager to meet or exceed budget targets and for the company to still have an enormous portion of its business remain unprofitable.
In addition to providing a practical, step-by-step guide to raising net profits by as much as 50 percent, Dr. Byrnes explains and then rejects such harmful myths as:
Every business has enormous potential waiting to be unleashed; this book offers bold new strategies to help you find and grow your islands of profit.