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Big Data Cogn. Comput. 2018, 2(2), 11; https://doi.org/10.3390/bdcc2020011

Large Scale Product Recommendation of Supermarket Ware Based on Customer Behaviour Analysis

1
Computer Engineering and Informatics Department, University of Patras, Patras 26504, Greece
2
Department of Informatics, Ionian University, Corfu 49132, Greece
3
Computer & Informatics Engineering Department, Technological Educational Institute of Western Greece, Antirrion 12210, Greece
4
Department of Electronics and Computer Science, University of Southampton, Southampton SO17 1BJ, UK
*
Author to whom correspondence should be addressed.
Received: 13 January 2018 / Revised: 3 May 2018 / Accepted: 3 May 2018 / Published: 9 May 2018
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Abstract

In this manuscript, we present a prediction model based on the behaviour of each customer using data mining techniques. The proposed model utilizes a supermarket database and an additional database from Amazon, both containing information about customers’ purchases. Subsequently, our model analyzes these data in order to classify customers as well as products, being trained and validated with real data. This model is targeted towards classifying customers according to their consuming behaviour and consequently proposes new products more likely to be purchased by them. The corresponding prediction model is intended to be utilized as a tool for marketers so as to provide an analytically targeted and specified consumer behavior. Our algorithmic framework and the subsequent implementation employ the cloud infrastructure and use the MapReduce Programming Environment, a model for processing large data-sets in a parallel manner with a distributed algorithm on computer clusters, as well as Apache Spark, which is a newer framework built on the same principles as Hadoop. Through a MapReduce model application on each step of the proposed method, text processing speed and scalability are enhanced in reference to other traditional methods. Our results show that the proposed method predicts with high accuracy the purchases of a supermarket. View Full-Text
Keywords: Apache Spark; big data; cloud computing; customer behaviour; data analytics; knowledge extraction; Hadoop; MapReduce; personalization; recommendation system; supervised learning; text mining Apache Spark; big data; cloud computing; customer behaviour; data analytics; knowledge extraction; Hadoop; MapReduce; personalization; recommendation system; supervised learning; text mining
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Kanavos, A.; Iakovou, S.A.; Sioutas, S.; Tampakas, V. Large Scale Product Recommendation of Supermarket Ware Based on Customer Behaviour Analysis. Big Data Cogn. Comput. 2018, 2, 11.

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