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Multimodal Technologies Interact. 2018, 2(2), 32; https://doi.org/10.3390/mti2020032

Flow, Staging, Wayfinding, Personalization: Evaluating User Experience with Mobile Museum Narratives

1
Department of Informatics and Telecommunications, National and Kapodistrian University of Athens, 157 84 Athens, Greece
2
Athena Research and Innovation Center, 15125 Maroussi, Greece
*
Author to whom correspondence should be addressed.
Received: 24 April 2018 / Revised: 6 June 2018 / Accepted: 6 June 2018 / Published: 11 June 2018
(This article belongs to the Special Issue Digital Cultural Heritage)
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Abstract

A multitude of challenges comes into play when attempting to design (and evaluate) an interactive digital storytelling experience for use by visitors in a museum. This paper reports on the evaluation of the prototype mobile-based storytelling “guides” designed, developed and deployed as part of a research project at the Acropolis Museum in Athens, Greece. Experiences designed for different visitor profiles were evaluated several times throughout the iterative design process, in a number of on-site studies, and with more than 180 museum visitors of all ages (with this paper reporting on two studies conducted with a total of 53 users visiting individually or in pairs). The evaluation methods included ethnography (i.e., observation of visitors in the Museum’s galleries), pre- and post-experience in-depth interviews and questionnaires to measure the Users’ Experience (UX), as well as data logging. The analysis of the data focused on themes representing components of the experiences, such as interactive story plot and narration, staging and way-finding in the physical space, personalization and social interaction. Our findings confirmed that understanding UX and what makes it effective or not in the rich context of a cultural setting is a complex endeavor. The paper discusses our findings and proposes relevant recommendations for the design of digital experiences for cultural, educational, and recreational purposes. View Full-Text
Keywords: user experience (UX) evaluation; human–computer interaction; mobile technologies; digital storytelling; digital heritage; archeological museum user experience (UX) evaluation; human–computer interaction; mobile technologies; digital storytelling; digital heritage; archeological museum
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Roussou, M.; Katifori, A. Flow, Staging, Wayfinding, Personalization: Evaluating User Experience with Mobile Museum Narratives. Multimodal Technologies Interact. 2018, 2, 32.

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