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Recycling 2017, 2(1), 5; doi:10.3390/recycling2010005

Using Pro-Environmental Information to Modify Conservation Behavior: Paper Recycling and Reuse

Department of Resource Economics & Environmental Sociology, University of Alberta, 515 General Services Building, Edmonton, AB T6G-2H1, Canada
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Academic Editor: Michele Rosano
Received: 18 January 2017 / Revised: 11 February 2017 / Accepted: 16 February 2017 / Published: 20 February 2017
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Abstract

In cases where market policy instruments (e.g., taxes and quotas) are impractical tools to induce conservation behavior, information campaigns may be a valuable option. We use a difference-in-differences strategy to estimate the effectiveness a signage campaign for inducing paper recycling and reuse behavior in computer labs. We find that the implementation of signage with pro-environment appeals increases the probability of conservation behavior (i.e., recycling or reuse) by approximately 13%, despite the fact that pre-treatment levels of paper recycling and reuse were already at approximately 85%. Our results suggest that pro-environment campaigns can be an effective conservation tool and may be an important policy instrument for policy makers to consider. View Full-Text
Keywords: paper recycling; paper reuse; social norms; pro-environment appeals; computer labs paper recycling; paper reuse; social norms; pro-environment appeals; computer labs
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Wichmann, B.; Luckert, M.; Bissonnette, K.; Cumberland, A.; Doll, C.; Gupta, T.; Shi, Y. Using Pro-Environmental Information to Modify Conservation Behavior: Paper Recycling and Reuse. Recycling 2017, 2, 5.

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