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Foods 2018, 7(7), 97; https://doi.org/10.3390/foods7070097

Changes in Fish Consumption Desire and Its Factors: A Comparison between the United Kingdom and Singapore

1
Contract Research Organization (CRO) Department, Iberica Co., Ltd., 2-18-30 Hakataekihigashi, Hakata-ku, Fukuoka 812-0013, Japan
2
Faculty of Socio-Environmental Studies, Fukuoka Institute of Technology, 3-30-1, Wajiro-higashi, Higashi-ku, Fukuoka 811-0295, Japan
3
Graduate School of Agricultural and Life Sciences, The University of Tokyo, 1-1-1, Yayoi, Bunkyo-ku, Tokyo 113-8657, Japan
*
Author to whom correspondence should be addressed.
Received: 22 May 2018 / Revised: 19 June 2018 / Accepted: 19 June 2018 / Published: 26 June 2018
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Abstract

It is widely known that rapid population growth and income improvement in some developing countries, and growing health consciousness in some developed countries, are the main factors that have contributed to the global increase in the consumption of fishery products in the past few decades. While a detailed analysis of fish consumption behavior is being conducted in several countries, there are other countries where changes in fish consumption desire and their social and psychological factors are not fully clarified. This study investigates the changes in fish consumption desire and its associated factors in the United Kingdom (UK) and Singapore. Primary data were gathered from 1200 participants through a web questionnaire survey in the UK and Singapore. The results show that approximately five times as many respondents stated that the desire to purchase fish had increased in both the UK and Singapore compared to those that believed it had not 10 years ago. Second, the increase in fish consumption in the UK is positively associated with younger age, cheaper price, the health benefits of fish, concern over the health of meat, and religion. Third, the increase in fish consumption in Singapore is positively associated with cheaper prices and is negatively associated with concerns over sustainability. View Full-Text
Keywords: fish consumption change; questionnaire survey; the United Kingdom; Singapore fish consumption change; questionnaire survey; the United Kingdom; Singapore
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Supartini, A.; Oishi, T.; Yagi, N. Changes in Fish Consumption Desire and Its Factors: A Comparison between the United Kingdom and Singapore. Foods 2018, 7, 97.

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