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Foods 2017, 6(10), 84; https://doi.org/10.3390/foods6100084

How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden

1
Department of Economics, Swedish University of Agricultural Sciences, Uppsala 75007, Sweden
2
Institute of Agricultural Economics, Christian-Albrechts-Universität zu Kiel, Kiel 24118, Germany
3
Lund University, AgriFood Economics Center, Lund 22007, Sweden
*
Author to whom correspondence should be addressed.
Received: 28 July 2017 / Revised: 20 September 2017 / Accepted: 21 September 2017 / Published: 25 September 2017
(This article belongs to the Special Issue Foods of Animal Origin)
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Abstract

Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided and also on the type of detailed credence attributes present in the choice. The presence of cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing the choice of the EU/non-EU denomination of origin. The compensatory qualities of each credence attribute in relation to the EU/non-EU origin denomination thus differed. View Full-Text
Keywords: food labelling; information cues; consumer acceptance; choice experiments food labelling; information cues; consumer acceptance; choice experiments
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Lagerkvist, C.J.; Hess, S.; Johansson, H. How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden. Foods 2017, 6, 84.

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