Next Article in Journal / Special Issue
Identification of Sustainability Key Factors Based on Capturing Dominant Feedbacks of Behavioural Stereotypes in Socio-Economic Systems
Previous Article in Journal
A Multi-Methodological Approach to Complex Problem Solving: The Case of Serbian Enterprise
Article Menu

Export Article

Open AccessConcept Paper
Systems 2017, 5(2), 41; doi:10.3390/systems5020041

A Systems Model to Make, Market, and Lead Your Way towards Sustained Growth

Tata Consultancy Services Ltd., Bhubaneswar 751024, India
Academic Editors: S. Krupanidhi, Leonie Solomons and John J. Kineman
Received: 30 March 2017 / Revised: 25 May 2017 / Accepted: 26 May 2017 / Published: 1 June 2017
(This article belongs to the Special Issue Leadership for Sustainable Socio-Ecological Systems)
View Full-Text   |   Download PDF [1265 KB, uploaded 1 June 2017]   |  

Abstract

Business enterprises exist in a world that is fiercely competitive, tied with huge global uncertainties. They always encounter increasing pressure on prices and margins. Hence, irrespective of their domain of operations and industry, businesses are naturally concerned about their growth, specifically sustained profitable growth, in today’s world. Marketing is a key business function to market and lead a business towards sustained profitable growth but the problem is it lacks a systems perspective in its operations, strategy, and practice. Further, given the confluence and systemic interactions of various economic, digital, and competitive forces; the challenge for different business functions—including marketing—increases tremendously. In this context, it is important for business enterprises to have a systems perspective to find their ways to growth that will be sustained. This calls for a holistic approach to assimilate and steer the business functions in any enterprise. The present conceptual paper focuses on an important business function for sustained growth in a holistic way and presents a systems model, called ‘Value Based Business Approach (VBBA)-marketing’, which has potential to guide and steer companies and business enterprises to create a path for their sustained profitable growth. View Full-Text
Keywords: systems model; marketing; value; VBBA; systems perspective; systems thinking; sustained growth systems model; marketing; value; VBBA; systems perspective; systems thinking; sustained growth
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Agrawalla, R.K. A Systems Model to Make, Market, and Lead Your Way towards Sustained Growth. Systems 2017, 5, 41.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Systems EISSN 2079-8954 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top