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Adm. Sci. 2018, 8(3), 47; https://doi.org/10.3390/admsci8030047

Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty

1
Organización de Empresas y Marketing, Complutense University, 28003 Madrid, Spain
2
Economía y Administración de Empresas, Burgos University, 09001 Burgos, Spain
*
Author to whom correspondence should be addressed.
Received: 18 July 2018 / Revised: 13 August 2018 / Accepted: 16 August 2018 / Published: 21 August 2018
(This article belongs to the Special Issue Customer Loyalty and Brand Management)
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Abstract

While most research on electronic commerce has focused on customer behaviour according to websites’ functional tasks, consumers are influenced by many other factors such as website content and design, especially in online food shopping. This is the first study that aims to examine which variables best explain satisfaction and behavioural e-loyalty (to return to the website and purchase) regarding online local food shopping. It empirically tested a model with a local food e-commerce website using a sample of 305 real e-buyers. The partial least squares structural equation modeling (PLS-SEM) technique was used to estimate the structural relationships. The findings revealed that all the tasks of a website could be strategically designed to enhance users’ loyalty, and stressed the importance of measuring how all website features jointly influence perceived flow and control. This study makes a significant contribution to the consumer literature that deals with local food websites, a subject which is currently under-researched, and the eventual impact on behavioural e-loyalty. View Full-Text
Keywords: local food; e-commerce; behavioural e-loyalty; purchase intentions; revisit intentions; satisfaction; website; PLS-SEM local food; e-commerce; behavioural e-loyalty; purchase intentions; revisit intentions; satisfaction; website; PLS-SEM
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Blasco Lopez, M.F.; Recuero Virto, N.; San-Martín, S. Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty. Adm. Sci. 2018, 8, 47.

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