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Soc. Sci. 2017, 6(4), 138; doi:10.3390/socsci6040138

Sending a Dear John Letter: Public Information Campaigns and the Movement to “End Demand” for Prostitution in Atlanta, GA

Department of Political Science, John Jay College—CUNY, 524 W 59th St, New York, NY 10019, USA
Received: 20 September 2017 / Revised: 31 October 2017 / Accepted: 8 November 2017 / Published: 10 November 2017
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Abstract

This paper examines “Dear John”, a public information campaign that ran from 2006–2008 in Atlanta, GA, to ask what narrative it conveys about commercial sex and those who engage in it, in order to understand the gendered (and other) discursive constructions it produces, reflects, and complicates about these activities and subjects. Drawing from both policy and sex work/trafficking scholarship, this paper argues that Dear John used symbolic images and direct and consequential text to convey a “male demand” narrative, which holds that men’s demand for sexual services harms girls and young women and will not be tolerated. Yet, in so doing, Dear John also reinforced particularly gendered characterizations of individuals who trade sex, while de-emphasizing other factors that increase young peoples’ vulnerabilities to and within sex work. The paper concludes by discussing Dear John’s outcomes and significance for scholars concerned with sex work, policy, and social change. View Full-Text
Keywords: public information campaigns; sex trafficking; sex work; narratives; gender; interpretive methods public information campaigns; sex trafficking; sex work; narratives; gender; interpretive methods
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Majic, S. Sending a Dear John Letter: Public Information Campaigns and the Movement to “End Demand” for Prostitution in Atlanta, GA. Soc. Sci. 2017, 6, 138.

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