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Open AccessCommunication
Soc. Sci. 2016, 5(3), 27; doi:10.3390/socsci5030027

Do Robots Need to Be Stereotyped? Technical Characteristics as a Moderator of Gender Stereotyping

Interdisciplinary Institute of Business Development, School of Engineering and Management Vaud (HEIG-VD), University of Applied Sciences of Western Switzerland (HES-SO), Avenue des Sports, 20, 1401 Yverdon-les-Bains, Switzerland
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Academic Editor: Martin J. Bull
Received: 17 December 2015 / Revised: 30 May 2016 / Accepted: 17 June 2016 / Published: 24 June 2016
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Abstract

As suggested by previous results, whether, when designing robots, we should make use of social stereotypes and thus perpetuate them is question of present concern. The aim of this study was the identification of the specific conditions under which people’s judgments of robots were no longer guided by stereotypes. The study participants were 121 individuals between 18 and 69 years of age. We used an experimental design and manipulated the gender and strength of robots, and we measured the perception of how a robot could be used in automotive mechanics for light and heavy tasks. Results show that the technical characteristics of robots helped to anchor people’s judgments on robots’ intrinsic characteristics rather than on stereotypical indicators. Thus, stereotype perpetuation does not seem to be the sole option when designing robots. View Full-Text
Keywords: stereotype; gender; social robots; experiment stereotype; gender; social robots; experiment
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Dufour, F.; Ehrwein Nihan, C. Do Robots Need to Be Stereotyped? Technical Characteristics as a Moderator of Gender Stereotyping. Soc. Sci. 2016, 5, 27.

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