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Symmetry 2018, 10(4), 116; https://doi.org/10.3390/sym10040116

An Extension of Neutrosophic AHP–SWOT Analysis for Strategic Planning and Decision-Making

1
Department of Operations Research, Faculty of Computers and Informatics, Zagazig University, Markaz El-Zakazik 44519, Egypt
2
Math & Science Department, University of New Mexico, Gallup, NM 87301, USA
*
Author to whom correspondence should be addressed.
Received: 2 March 2018 / Revised: 10 April 2018 / Accepted: 12 April 2018 / Published: 17 April 2018
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Abstract

Every organization seeks to set strategies for its development and growth and to do this, it must take into account the factors that affect its success or failure. The most widely used technique in strategic planning is SWOT analysis. SWOT examines strengths (S), weaknesses (W), opportunities (O) and threats (T), to select and implement the best strategy to achieve organizational goals. The chosen strategy should harness the advantages of strengths and opportunities, handle weaknesses, and avoid or mitigate threats. SWOT analysis does not quantify factors (i.e., strengths, weaknesses, opportunities and threats) and it fails to rank available alternatives. To overcome this drawback, we integrated it with the analytic hierarchy process (AHP). The AHP is able to determine both quantitative and the qualitative elements by weighting and ranking them via comparison matrices. Due to the vague and inconsistent information that exists in the real world, we applied the proposed model in a neutrosophic environment. A real case study of Starbucks Company was presented to validate our model. View Full-Text
Keywords: analytic hierarchy process (AHP); SWOT analysis; multi-criteria decision-making (MCDM) techniques; neutrosophic set theory analytic hierarchy process (AHP); SWOT analysis; multi-criteria decision-making (MCDM) techniques; neutrosophic set theory
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
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Abdel-Basset, M.; Mohamed, M.; Smarandache, F. An Extension of Neutrosophic AHP–SWOT Analysis for Strategic Planning and Decision-Making. Symmetry 2018, 10, 116.

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