Next Article in Journal
The Relationship between Vitamin D Status and Allergic Diseases in New Zealand Preschool Children
Previous Article in Journal
Does Metabolically Healthy Obesity Exist?
Article Menu

Export Article

Open AccessArticle
Nutrients 2016, 8(6), 327; doi:10.3390/nu8060327

Does the Australasian “Health Star Rating” Front of Pack Nutritional Label System Work?

Department of Marketing, University of Otago, PO Box 56, Dunedin 9001, New Zealand
*
Author to whom correspondence should be addressed.
Received: 4 March 2016 / Revised: 18 May 2016 / Accepted: 23 May 2016 / Published: 1 June 2016
View Full-Text   |   Download PDF [3515 KB, uploaded 1 June 2016]   |  

Abstract

This article describes an experiment to measure the impact of the Australasian “Health Star Rating” front of pack nutritional label system on consumer choice behaviour. This system presents a one-half to five star rating of nutritional quality via the front facings of food product packages. While this system has been recently rolled out across Australasia, no test of its impact on food choice has been conducted. A sample of 1200 consumers was recruited on exit from supermarkets in New Zealand. A 2 × 2 factorial design was used with two levels of cold cereal product nutritional status (high, five star/low, two star) and two levels of the Health Star Rating label (present/absent). The dependent variable was revealed choice behaviour. The results indicated that the presence of the label had a significant depressive effect on consumer preference, but that this impact was not moderated in any way by the nutritional status expressed by the label. The result represents a significant functional failure of the Health Star Rating label in this research environment. The nature of the failure is consistent with the consumers processing the label in much the same way as the nominal brand cues that dominate the retail food packaging. View Full-Text
Keywords: front of pack; nutrition label; health star rating; traffic light label; FOP; TLL; HSR front of pack; nutrition label; health star rating; traffic light label; FOP; TLL; HSR
Figures

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Hamlin, R.; McNeill, L. Does the Australasian “Health Star Rating” Front of Pack Nutritional Label System Work? Nutrients 2016, 8, 327.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Nutrients EISSN 2072-6643 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top