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Sustainability 2017, 9(8), 1447; doi:10.3390/su9081447

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

1
Department of Health Diet and Industry Management, Chung Shan Medical University, No. 110, Sec. 1, Jianguo N. Rd., Taichung City 40201, Taiwan
2
Department of Medical Management, Chung Shan Medical University, No. 110, Sec. 1, Jianguo N. Rd., Taichung City 40201, Taiwan
3
Graduate Institute of Bio-Industry Management, National Chung Hsing University, Taichung City 40227, Taiwan
4
International Bachelor Program of Agribusiness, National Chung Hsing University, 145 Xingda Rd., South Dist., Taichung City 40227, Taiwan
*
Author to whom correspondence should be addressed.
Received: 15 July 2017 / Revised: 3 August 2017 / Accepted: 14 August 2017 / Published: 16 August 2017
(This article belongs to the Special Issue Sustainable Electric Power Systems Research)
View Full-Text   |   Download PDF [613 KB, uploaded 16 August 2017]   |  

Abstract

In recent years, increasing concerns regarding the energy costs and environmental effects of urban motorcycle use have spurred the development of hydrogen-electric motorcycles in Taiwan. Although gasoline-powered motorcycles produce substantial amounts of exhaust and noise pollution, hydrogen-electric motorcycles are highly energy-efficient, relatively quiet, and produce zero emissions, features that suggest their great potential to reduce the problems currently associated with the use of motorcycles in city environments. This study identified the significant external variables that affect consumers’ purchase intentions toward using hydrogen-electric motorcycles. A questionnaire method was employed with a total of 300 questionnaires distributed and 233 usable questionnaires returned, yielding a 78% overall response rate. Structural equation modeling (SEM) was applied to test the research hypothesis. The research concluded that (1) product knowledge positively influenced purchase intentions but negatively affected the perceived risk; (2) perceived quality via hydrogen-electric motorcycles positively influenced the perceived value but negatively affected the perceived risk; (3) perceived risk negatively affected the perceived value; and (4) the perceived value positively affected purchase intentions. This study can be used as a reference for motorcycle manufacturers when planning their marketing strategies. View Full-Text
Keywords: hydrogen-electric motorcycle; sustainability development; green consumption; green consumption behavior hydrogen-electric motorcycle; sustainability development; green consumption; green consumption behavior
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Chen, H.-S.; Tsai, B.-K.; Hsieh, C.-M. Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle. Sustainability 2017, 9, 1447.

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