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Sustainability 2017, 9(8), 1369; doi:10.3390/su9081369

Green, Green, It’s Green: A Triad Model of Technology, Culture, and Innovation for Corporate Sustainability

1
School of Economics and Management, Xidian University, Xi’an 710126, China
2
College of Business and Entrepreneurship, University of Texas Rio Grande Valley, Edinburg, TX 78539-2999, USA
3
School of Management, Northwestern Polytechnical University, Xi’an 710072, China
*
Author to whom correspondence should be addressed.
Received: 17 July 2017 / Revised: 31 July 2017 / Accepted: 1 August 2017 / Published: 3 August 2017
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

In the global trend of sustainable development and tightening legal environment, enterprises need to integrate their various resources to promote green innovation and organizational performances. This study conceptualizes green information system (IS) infrastructure as the hardware resource and green culture as the software resource. Based on the resource-alignment perspective, it examines their direct effects on green innovation effectiveness as well as indirect effects through the mediation of IS-culture fit, innovation-IS fit and innovation-culture fit. Survey observations were collected from over 300 organizations in China, the largest emerging economy under tremendous ecological and developmental pressures. The results suggest that green IS infrastructure and green culture has positive direct impacts on green innovation effectiveness. Meanwhile, innovation-IS fit, innovation-culture fit and IS-culture fit serve as positive, negative and non-significant mediators, respectively. In addition, a multi-group analysis reveals that organization size moderates the mediating rather than direct relationships, and small/medium and large enterprises face their own pros and cons in green innovation. Theoretical and practical implications of the findings are discussed. View Full-Text
Keywords: corporate sustainability; strategic endeavor; green information systems; green innovation; green culture; perceived alignment; resource-based view; triadic relationships; organizational performances corporate sustainability; strategic endeavor; green information systems; green innovation; green culture; perceived alignment; resource-based view; triadic relationships; organizational performances
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Yang, Z.; Sun, J.; Zhang, Y.; Wang, Y. Green, Green, It’s Green: A Triad Model of Technology, Culture, and Innovation for Corporate Sustainability. Sustainability 2017, 9, 1369.

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