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Sustainability 2017, 9(7), 1136; doi:10.3390/su9071136

A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand

1,2
and
3,*
1
Fashion Art Design Institute, Donghua University, Shanghai 200051, China
2
College of Textiles, North Carolina State University, Raleigh, NC 27695, USA
3
Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China
*
Author to whom correspondence should be addressed.
Received: 21 May 2017 / Revised: 19 June 2017 / Accepted: 21 June 2017 / Published: 1 July 2017
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

With the increasing awareness of sustainability, eco-design has been an important trend in the fashion industry. Many fashion brands such as Nike, Adidas, and The North Face have developed sustainable fashion by incorporating eco-design elements. Eco-design is an important part of sustainable supply chains. In this paper, we conducted a product line analysis of eco-designed products from a famous outdoor sportswear brand, Patagonia. We collected Patagonia’s 2017 Spring Season product line data and analyzed the data through descriptive analysis, factor analysis and correlation analysis. We found that Patagonia mainly uses organic, recycled, and traceable materials in their eco-product line development. We identified that the usage of eco-materials may significantly affect the number of color choices and product weight as well as gender difference, pattern design, product fit and online reviewers’ opinions at Patagonia. We argued that Patagonia should focus on functionality more than aesthetics in eco-design. We discussed how sustainable fashion firms should manage eco-design in the supply chain. View Full-Text
Keywords: eco-design; sustainable fashion; product line analysis; Patagonia; sustainable supply chain eco-design; sustainable fashion; product line analysis; Patagonia; sustainable supply chain
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Wang, L.; Shen, B. A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand. Sustainability 2017, 9, 1136.

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