Next Article in Journal
Integrating Ecosystem Services and Eco-Security to Assess Sustainable Development in Liuqiu Island
Next Article in Special Issue
Sustainable Governance of Organic Food Production When Market Forecast Is Imprecise
Previous Article in Journal
The Normative Dimension in Transdisciplinarity, Transition Management, and Transformation Sciences: New Roles of Science and Universities in Sustainable Transitioning
Previous Article in Special Issue
Exploring the Dynamics of Responses to Food Production Shocks
Article Menu
Issue 6 (June) cover image

Export Article

Open AccessArticle
Sustainability 2017, 9(6), 999; doi:10.3390/su9060999

Sustainable Traceability in the Food Supply Chain: The Impact of Consumer Willingness to Pay

1
School of Economics and Management, Southeast University, Sipailou 2, Nanjing 210096, China
2
College of Economics and Management, Nanjing Agricultural University, Weigang 1, Nanjing 210095, China
*
Author to whom correspondence should be addressed.
Academic Editors: Riccardo Accors and Marc A. Rosen
Received: 19 March 2017 / Revised: 26 May 2017 / Accepted: 5 June 2017 / Published: 9 June 2017
(This article belongs to the Special Issue Sustainability in Food Supply Chain and Food Industry)
View Full-Text   |   Download PDF [1193 KB, uploaded 12 June 2017]   |  

Abstract

This article addresses the sustainable traceability issue in the food supply chain from the sourcing perspective in which consumer willingness to pay for traceability is considered. There are two supplier types: traceable suppliers, which are costly but can carry a precise recall in food safety events, and non-traceable suppliers, which are less expensive but may suffer a higher cost in food safety events. A portion of consumers display traceability consciousness, and are willing to pay a premium for traceable food products. Four possible strategies in a transparent food supply chain and three sourcing strategies in a nontransparent food supply chain are identified and we determine when each strategy is optimal. We show that efforts to improve traceability that focus on consumers, by increasing their willingness to pay for traceability or expanding the portion of traceability consciousness consumers, may lead to an unintended consequence, such as a decrease in the provision of traceable food products. However, efforts that focus on revealing and penalizing the buyer always lead to a higher provision of traceable food products. We further find that efforts focusing on eliminating the information asymmetry may not be helpful for sustainable traceability in the food supply chain. View Full-Text
Keywords: sustainable food supply chain; traceability; willingness to pay sustainable food supply chain; traceability; willingness to pay
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Sun, S.; Wang, X.; Zhang, Y. Sustainable Traceability in the Food Supply Chain: The Impact of Consumer Willingness to Pay. Sustainability 2017, 9, 999.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top