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Sustainability 2017, 9(6), 951; doi:10.3390/su9060951

Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency

1
College of Business Administration, Inha University, 421B Building 6, Incheon 100, Korea
2
Hospitality Management, University of Missouri, 115 Eckles Hall, Columbia, 65211, USA
*
Author to whom correspondence should be addressed.
Academic Editor: Barbara Aquilani
Received: 26 February 2017 / Revised: 2 June 2017 / Accepted: 2 June 2017 / Published: 4 June 2017
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Abstract

In this study, we developed a theoretical framework in which corporate social responsibility, corporate ability, customer trust and satisfaction, and corporate reputation by considering the influence of transparency as a moderator. The proposed hypotheses were empirically tested using data collected from 487 U.S. consumers via structural equation modeling. The results indicated that perceived corporate social responsibility and corporate ability significantly affected overall customer satisfaction and trust. In turn, customer trust and satisfaction have positive effects on perceptions about corporate reputation. Lastly, this study found that transparency as a significant moderator. This research will contribute to the development of a robust and comprehensive theoretical model that integrates existing frameworks and concepts within the hotel industry. View Full-Text
Keywords: corporate social responsibility (CSR); corporate ability; corporate reputation; transparency; consumer trust; customer satisfaction corporate social responsibility (CSR); corporate ability; corporate reputation; transparency; consumer trust; customer satisfaction
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Kim, S.-B.; Kim, D.-Y. Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency. Sustainability 2017, 9, 951.

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