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Sustainability 2017, 9(6), 921; doi:10.3390/su9060921

Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai

1
School of Economics & Management, Shanghai Maritime University, Shanghai 201306, China
2
Zhongshan Institute, University of Electronic Science and Technology of China, Zhongshan 528400, China
3
Economics and Management College, Civil Aviation University of China, Tianjin 300300, China
4
Law School, Nankai University, Tianjin 300071, China
5
College of Tourism and Service Management, Nankai University, Tianjin 300071, China
*
Authors to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 20 March 2017 / Revised: 22 May 2017 / Accepted: 24 May 2017 / Published: 31 May 2017
(This article belongs to the Special Issue Sustainability and Application of Green Production)
View Full-Text   |   Download PDF [211 KB, uploaded 2 June 2017]

Abstract

In recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marine cultural tourism and enhancing the competitiveness of Chinese marine cultural tourism. Based on theoretical research and the practical situation of marine cultural tourism, this paper implements empirical investigation and research into customer satisfaction in marine cultural tourism in Shanghai, China. According to the research results, it proposes improving the level of customer satisfaction in Chinese marine cultural tourism from the perspectives of ocean culture tourism promotion, customer satisfaction evaluation, service level management and environment construction of scenic spots, tourism branding and the marine cultural accomplishments of tourists, so as to promote the sustainable development of marine cultural tourism. View Full-Text
Keywords: marine cultural tourism; customer satisfaction; sustainable development; green tourism; sustainable tourism marine cultural tourism; customer satisfaction; sustainable development; green tourism; sustainable tourism
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Zheng, Y.; Wang, J.; Tsai, S.-B.; Li, G.; Wang, J.; Zhou, J. Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai. Sustainability 2017, 9, 921.

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