Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai
AbstractIn recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marine cultural tourism and enhancing the competitiveness of Chinese marine cultural tourism. Based on theoretical research and the practical situation of marine cultural tourism, this paper implements empirical investigation and research into customer satisfaction in marine cultural tourism in Shanghai, China. According to the research results, it proposes improving the level of customer satisfaction in Chinese marine cultural tourism from the perspectives of ocean culture tourism promotion, customer satisfaction evaluation, service level management and environment construction of scenic spots, tourism branding and the marine cultural accomplishments of tourists, so as to promote the sustainable development of marine cultural tourism. View Full-Text
Scifeed alert for new publicationsNever miss any articles matching your research from any publisher
- Get alerts for new papers matching your research
- Find out the new papers from selected authors
- Updated daily for 49'000+ journals and 6000+ publishers
- Define your Scifeed now
Zheng, Y.; Wang, J.; Tsai, S.-B.; Li, G.; Wang, J.; Zhou, J. Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai. Sustainability 2017, 9, 921.
Zheng Y, Wang J, Tsai S-B, Li G, Wang J, Zhou J. Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai. Sustainability. 2017; 9(6):921.Chicago/Turabian Style
Zheng, Yuxiang; Wang, Jiaying; Tsai, Sang-Bing; Li, Guodong; Wang, Jiangtao; Zhou, Jie. 2017. "Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai." Sustainability 9, no. 6: 921.
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.