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Sustainability 2017, 9(5), 707; doi:10.3390/su9050707

Finding the Missing Link between Corporate Social Responsibility and Firm Competitiveness through Social Capital: A Business Ecosystem Perspective

1
Division of Management, College of Business and Economics, Dongguk University-Gyeongju, Gyeongju, Gyeonsangbuk-do 780-714, Korea
2
Pamplin School of Business, University of Portland, Portland, OR 97203, USA
3
Department of International Trade, College of Commerce and Economics, Konkuk University, Seoul 05029, Korea
*
Author to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 8 March 2017 / Revised: 17 April 2017 / Accepted: 22 April 2017 / Published: 28 April 2017
View Full-Text   |   Download PDF [583 KB, uploaded 28 April 2017]   |  

Abstract

There are existing studies that successfully show the impact of corporate social responsibility (CSR) on firms’ financial performance. However, limited attention is paid to its impact on the business ecosystem. CSR could be seen as an investment for building a sustainable business ecosystem, which enhances the competitiveness of this system’s members. In that context, this study apprehends and captures the virtuous cycle of firm competitiveness. On analyzing data from interviews with seven firms, the study offers four propositions identifying the structure of the virtuous cycle linking CSR activities to firm competitiveness through the accumulation of social capital within business ecosystems. Based on those propositions, the study offers new insights into CSR research for academics and strategic planning guidelines for managers that integrate social and economic values for a sustainable business ecosystem and firm competitiveness. View Full-Text
Keywords: business ecosystem; qualitative research; CSR; social capital; social value business ecosystem; qualitative research; CSR; social capital; social value
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MDPI and ACS Style

Joo, J.; Eom, M.T.-I.; Shin, M.M. Finding the Missing Link between Corporate Social Responsibility and Firm Competitiveness through Social Capital: A Business Ecosystem Perspective. Sustainability 2017, 9, 707.

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