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Sustainability 2017, 9(5), 703; doi:10.3390/su9050703

Collaborative Consumption: A Proposed Scale for Measuring the Construct Applied to a Carsharing Setting

1
Management and Marketing Department, School of Advertising and Marketing—ESPM-Sul, RS 90640-040 Porto Alegre, Brazil
2
Business School, Pontifical Catholic University of Rio Grande do Sul—PUCRS, RS 90619-900 Porto Alegre, Brazil
3
Department of Statistics and Quantitative Methods, School of Advertising and Marketing—ESPM-Sul, RS 90640-040 Porto Alegre, Brazil
*
Author to whom correspondence should be addressed.
Academic Editor: Gerrit Antonides
Received: 26 January 2017 / Revised: 21 April 2017 / Accepted: 26 April 2017 / Published: 28 April 2017
(This article belongs to the Special Issue Sustainable Consumer Behavior)
View Full-Text   |   Download PDF [287 KB, uploaded 28 April 2017]

Abstract

In recent years, there has been a significant shift towards greater collaboration in various spheres of society, in which the creation of value from shared resources while balancing self-interest and community well-being is emphasized. Consumption has ceased to be characterized exclusively by the purchase and possession of goods; instead new collaborative initiatives represented by exchanges, loans, renting, and other forms of sharing that allow consumers access to a good or service only in the time they are necessary have appeared. However, few studies have attempted to measure the reasons that lead consumers to practice collaborative consumption. Therefore, the main objective of this article is to propose a scale that measures the motivators, facilitators, and constraints for this mode of consumption. For this, a study was conducted among carsharing users in Brazil, which aimed to purify and validate the proposed scale. The results indicate that collaborative consumption applied to a carsharing setting is composed of six dimensions and confirm the validity and reliability of the studied construct. The discussion highlights the study findings and offers suggestions for further research into this topic. View Full-Text
Keywords: consumer behavior; collaborative consumption; carsharing consumer behavior; collaborative consumption; carsharing
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Dall Pizzol, H.; Ordovás de Almeida, S.; do Couto Soares, M. Collaborative Consumption: A Proposed Scale for Measuring the Construct Applied to a Carsharing Setting. Sustainability 2017, 9, 703.

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