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Sustainability 2017, 9(2), 204; doi:10.3390/su9020204

Understanding the Mechanisms behind Changing People’s Recycling Behavior at Work by Applying a Comprehensive Action Determination Model

Department of Psychology, NTNU—Norwegian University of Science and Technology, 7491 Trondheim, Norway
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Received: 7 December 2016 / Accepted: 27 January 2017 / Published: 2 February 2017
(This article belongs to the Special Issue Sustainability in Solid Waste Management)
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Abstract

This study moves toward a better understanding of the mechanisms behind changing people’s recycling behavior at work by mapping out which pathways and variables change in recycling behavior as triggered by interventions. A questionnaire was designed based on the theory of planned behaviour, the norm-activation model, habits, and a comprehensive action determination model (CADM). The data was collected in two rounds: before the intervention and after a three-month pilot period with implemented interventions using a sample of n = 1269 students and employees. The CADM model appears to be a good fit with the data. The results from the structural equation modelling indicate the pathways to influencing behavioural change. The most important psychological variables accounting for waste separation behaviour are intentions, perceived behavioural control, personal norms, social norms and habits. No difference in waste separation behaviour was observed in the control building. Interventions targeting the increase in waste separation raised participants’ intentions to engage in such behaviour. Results indicate that waste separation at work must go beyond technical aspects to include various key elements of sustainability to ensure success. Furthermore, understanding human behavior is key in determining the performance and success of an integrated and effective recycling intervention strategy. View Full-Text
Keywords: waste separation; recycling behaviour at work; interventions; comprehensive action determination modelling waste separation; recycling behaviour at work; interventions; comprehensive action determination modelling
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Ofstad, S.P.; Tobolova, M.; Nayum, A.; Klöckner, C.A. Understanding the Mechanisms behind Changing People’s Recycling Behavior at Work by Applying a Comprehensive Action Determination Model. Sustainability 2017, 9, 204.

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