Next Article in Journal
Mapping the Lisbon Potential Foodshed in Ribatejo e Oeste: A Suitability and Yield Model for Assessing the Potential for Localized Food Production
Next Article in Special Issue
The Role of Mobile Technology in Tourism: Patents, Articles, News, and Mobile Tour App Reviews
Previous Article in Journal
Free Range, Organic? Polish Consumers Preferences Regarding Information on Farming System and Nutritional Enhancement of Eggs: A Discrete Choice Based Experiment
Previous Article in Special Issue
NFC Evaluation in the Development of Mobile Applications for MICE in Tourism
Article Menu
Issue 11 (November) cover image

Export Article

Open AccessArticle
Sustainability 2017, 9(11), 2007; doi:10.3390/su9112007

Customer-Driven Smart and Sustainable Interactions in Conventions: The Case of Nestlé’s Smart Button Adoption

1
School of Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, Korea
2
Benple Inc., Benple Space, 17-3, Tojeong-ro, Mapo-gu, Seoul 121-884, Korea
*
Author to whom correspondence should be addressed.
Received: 17 September 2017 / Revised: 25 October 2017 / Accepted: 29 October 2017 / Published: 1 November 2017
(This article belongs to the Special Issue Mobile Technology and Smart Tourism Development)
View Full-Text   |   Download PDF [5381 KB, uploaded 2 November 2017]   |  

Abstract

Abstract: Services based on Internet of Things (IoT) technologies have emerged in various business environments. To enhance service quality at conventions and maximize the experience of attendees, this study developed a customer-driven smart and sustainable service, applying a smart button as an IoT technology. An application of the IoT technology-based smart button was adopted by comparing advantages and disadvantages of technologies. We also identified the need for customer-driven smart and sustainable service by analyzing cases. Then, we designed, constructed and evaluated the service with the action research framework, which includes phases such as diagnosis, action planning, action taking, evaluation, and specify learning. In the first phase, various challenges and problems of the smart convention were diagnosed through interviews with organizers. In the action planning phase, service models were designed to solve the problems. In the action taking phase, which IoT technology would be the most appropriate was discussed and it was applied to the convention space. In the evaluation phase, we derived the role of IoT technology for smart conventions and summarized the results of the smart convention service. Finally, we presented implications for a business. View Full-Text
Keywords: Internet of Things (IoT); customer-driven interaction; data analysis; sustainability; smartness; Omni channel; smart convention; smart button Internet of Things (IoT); customer-driven interaction; data analysis; sustainability; smartness; Omni channel; smart convention; smart button
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Park, A.; Jun, J.; Lee, K.J. Customer-Driven Smart and Sustainable Interactions in Conventions: The Case of Nestlé’s Smart Button Adoption. Sustainability 2017, 9, 2007.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top