Next Article in Journal
Analyzing the Effect of Corporate Environmental Performance on Corporate Financial Performance in Developed and Developing Countries
Previous Article in Journal
Land Rental Market Participation and Its Impact on Fixed Investment and Household Welfare: Evidence from Chinese Apple Production Sites
Article Menu
Issue 11 (November) cover image

Export Article

Open AccessArticle
Sustainability 2017, 9(11), 1968; doi:10.3390/su9111968

Shopping for Society? Consumers’ Value Conflicts in Socially Responsible Consumption Affected by Retail Regulation

1
Department of Consumers’ Life Information, Chungnam National University, 99 Daehak-ro, Yuseong-gu, Daejeon 34134, Korea
2
Department of Consumer Science, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Korea
*
Author to whom correspondence should be addressed.
Received: 12 September 2017 / Revised: 24 October 2017 / Accepted: 24 October 2017 / Published: 27 October 2017
View Full-Text   |   Download PDF [997 KB, uploaded 1 November 2017]   |  

Abstract

Consumers have a dual role as economic actors who purchase products and as citizens comprising society. Thus, consumers may experience conflict between pursuing personal values (i.e., low price and high quality) and social values (i.e., equity and common good). In addition, these choices can be affected by governmental regulation of retail markets. This study aimed to identify consumer perspectives toward socially responsible consumption (SRC) in the choice of grocery store format and to investigate actual store choice behavior across consumer groups with those different perspectives while considering the role of retail regulation. For this purpose, we conducted a Q methodological study in which 30 South Korean consumers rank-ordered 40 statements regarding SRC. After performing Q factor analysis using PQ-Method software, we classified four distinctive consumer groups: “ethical conformist”, “market liberalist”, “ambivalent bystander”, and “internally conflicted”. After investigating similarities and differences between these consumer groups, we found major criteria for understanding consumer perspectives to SRC such as the priority of values pursued, the experience of a value-action gap, and internal conflicts in the decision-making process. View Full-Text
Keywords: socially responsible consumption; value conflict; retail regulation; Q methodology; South Korea socially responsible consumption; value conflict; retail regulation; Q methodology; South Korea
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

SciFeed Share & Cite This Article

MDPI and ACS Style

Lee, J.-M.; Kim, H.-J.; Rha, J.-Y. Shopping for Society? Consumers’ Value Conflicts in Socially Responsible Consumption Affected by Retail Regulation. Sustainability 2017, 9, 1968.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top