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Sustainability 2017, 9(1), 17; doi:10.3390/su9010017

Be Sustainable to Be Innovative: An Analysis of Their Mutual Reinforcement

1
Department of Management, Economics and Industrial Engineering, Polytechnic University of Milan, 20133 Milano, Italy
2
Department of Industrial Engineering, Business Administration and Statistics, Universidad Politécnica de Madrid, 28006 Madrid, Spain
*
Author to whom correspondence should be addressed.
Academic Editor: Marc Rosen
Received: 9 October 2016 / Revised: 14 December 2016 / Accepted: 16 December 2016 / Published: 23 December 2016
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

Sustainable development has attracted the increasing attention of both researchers and practitioners. While academicians and practitioners’ focus towards sustainability has shifted to innovation, there is a need to understand how sustainability and innovation are interlinked. Thus, this paper attempts to analyze, first, the bidirectional impact of the firms’ pursuit of sustainability and innovation as the priority, second, the bidirectional impact of the adoption of sustainability innovation action programs and, third, to discern the bidirectional influence of sustainability and innovation performances. The evidence is drawn from a sample of 860 manufacturing plants in 22 countries from the sixth edition of the International Manufacturing Strategy Survey 2013. The survey was conducted using a self-administered questionnaire. Structural equation modelling has been employed to test the model. The results show that sustainability and innovation positively and significantly impact each other in terms of the adoption of their relevant action programs and performance. However, the pursuit of sustainability priority acts as an antecedent of innovation priority. View Full-Text
Keywords: sustainability; innovation; mutual influence; priority; action programs; performance sustainability; innovation; mutual influence; priority; action programs; performance
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Behnam, S.; Cagliano, R. Be Sustainable to Be Innovative: An Analysis of Their Mutual Reinforcement. Sustainability 2017, 9, 17.

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