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Sustainability 2016, 8(8), 707; doi:10.3390/su8080707

New Product Development and Innovation in the Maquiladora Industry: A Causal Model

1
Department of Industrial and Manufacturing Engineering, Autonomous University of Ciudad Juárez, Ciudad Juárez 32310, Mexico
2
Department of Mechanical Engineering, University of La Rioja, La Rioja 26004, Spain
3
Department of Electric Engineering, University of La Rioja, La Rioja 26004, Spain
*
Author to whom correspondence should be addressed.
Academic Editors: Alessandro Ruggieri, Samuel Petros Sebhatu and Zenon Foltynowicz
Received: 25 April 2016 / Revised: 24 June 2016 / Accepted: 19 July 2016 / Published: 25 July 2016
View Full-Text   |   Download PDF [801 KB, uploaded 25 July 2016]   |  

Abstract

Companies seek to stand out from their competitors and react to other competitive threats. Making a difference means doing things differently in order to create a product that other companies cannot provide. This can be achieved through an innovation process. This article analyses, by means of a structural equation model, the current situation of Mexican maquiladora companies, which face the constant challenge of product innovation. The model associates three success factors for new product development (product, organization, and production process characteristics as independent latent variables) with benefits gained by customers and companies (dependent latent variables). Results show that, in the Mexican maquiladora sector, organizational characteristics and production processes characteristics explain only 31% of the variability (R2 = 0.31), and it seems necessary to integrate other aspects. The relationship between customer benefits and company benefits explains 58% of the variability, the largest proportion in the model (R2 = 0.58). View Full-Text
Keywords: innovation; new product development; structural equation model; company benefits; customer benefits innovation; new product development; structural equation model; company benefits; customer benefits
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

García-Alcaraz, J.L.; Maldonado-Macías, A.A.; Hernández-Hernández, S.I.; Hernández-Arellano, J.L.; Blanco-Fernández, J.; Sáenz Díez-Muro, J.C. New Product Development and Innovation in the Maquiladora Industry: A Causal Model. Sustainability 2016, 8, 707.

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