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Sustainability 2016, 8(6), 541; doi:10.3390/su8060541

Philanthropic Fundraising of Higher Education Institutions: A Review of the Malaysian and Australian Perspectives

1
Office of the Bursar, Universiti Sains Malaysia, 11800 Penang, Malaysia
2
Willy Brandt School of Public Policy, Erfurt University, P.O. Box 90 02 21, 99105 Erfurt, Germany
3
Faculty of Education, University of Tasmania, Hobart 7005, Australia
*
Author to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 11 April 2016 / Revised: 27 May 2016 / Accepted: 31 May 2016 / Published: 13 June 2016
View Full-Text   |   Download PDF [1051 KB, uploaded 13 June 2016]   |  

Abstract

Currently, higher education institutions are facing rapidly rising costs and limitations in governmental funding. Accordingly, higher education institutions need sustainable forms of funding to operate effectively and remain competitive. In their attempts to identify causes and initiatives, world universities have paid more attention to philanthropic support. In their effort to raise funds, many institutions have grappled with questions of why donors give and what motivates donors to give. To address these questions, scholars must consider the influence of demographic and socio-economic characteristics, as well as internal and external motivational parameters on successful giving behaviour. However, much more attention has been paid to universities in Western countries and the United States. This study aims to review the factors influencing organizational philanthropic fundraising success and to gain an understanding of factors affecting donors’ giving decisions and perceptions of giving. This work focuses on donors’ giving to Malaysian and Australian public universities. View Full-Text
Keywords: philanthropy; higher education institutions; donor; Malaysia; Australia philanthropy; higher education institutions; donor; Malaysia; Australia
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Rohayati, M.I.; Najdi, Y.; Williamson, J.C. Philanthropic Fundraising of Higher Education Institutions: A Review of the Malaysian and Australian Perspectives. Sustainability 2016, 8, 541.

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