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Sustainability 2016, 8(2), 156; doi:10.3390/su8020156

Proactive Environmental Strategy, Technological Eco-Innovation and Firm Performance—Case of Poland

Institute of Production Engineering, Faculty of Organization and Management, Silesian University of Technology, Roosevelt 32 Str., 41-800 Zabrze, Poland
Academic Editor: Giuseppe Ioppolo
Received: 4 December 2015 / Revised: 1 February 2016 / Accepted: 2 February 2016 / Published: 5 February 2016
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Nowadays, scholars exploring the relationship between proactive environmental strategy and firm competitiveness do not focus on the question of whether it pays to be green but rather investigate when, for whom or how it does so. This paper analyzes the links between proactive environmental strategy, technological eco-innovation and firm performance. In particular, it examines the influence of proactive environmental strategy on firm performance and explores this relationship through technological eco-innovation. A research model has been developed and tested using a sample of 292 firms operating in Poland. In order to test the proposed research model and hypotheses, structural equation modeling using partial least squares has been employed. The findings do not confirm that proactive environmental strategy directly affects firm performance. However, the results show the significant mediating role of technological eco-innovation in this relationship. Since the technological eco-innovation reduces environmental impact and improves business performance, this research proves that it simultaneously contributes to environmental and economic pillars of sustainable development. View Full-Text
Keywords: proactive environmental strategy; eco-innovation; technological eco-innovation; firm performance proactive environmental strategy; eco-innovation; technological eco-innovation; firm performance

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Ryszko, A. Proactive Environmental Strategy, Technological Eco-Innovation and Firm Performance—Case of Poland. Sustainability 2016, 8, 156.

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