Reputation, Game Theory and Entrepreneurial Sustainability
AbstractAbstract: This manuscript provides a novel approach to reputational management as a driver of entrepreneurial sustainability, using game theory to integrate three dimensions of reputation. First, if the entrepreneur perceives reputation as a risk source, the analysis is framed as a prisoner’s dilemma schema that is solved by protecting against reputational threats from entrepreneurial sustainability. Second, if the entrepreneur perceives reputation as a competitive advantage, the analysis is framed as an innovator’s dilemma that is solved by getting reputational opportunities from entrepreneurial sustainability. Third, if reputation is perceived as a strategic asset, the analysis is framed as a coordination game schema that results in the development of a reputational intelligence skill that has the potential to become crucial for success in entrepreneurial sustainability. Consequently, this manuscript provides an original multidisciplinary analysis of reputational management by relating well-known theoretical results from game theory to organizational realities. View Full-Text
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Pineiro-Chousa, J.; Vizcaíno-González, M.; López-Cabarcos, M.Á. Reputation, Game Theory and Entrepreneurial Sustainability. Sustainability 2016, 8, 1196.
Pineiro-Chousa J, Vizcaíno-González M, López-Cabarcos MÁ. Reputation, Game Theory and Entrepreneurial Sustainability. Sustainability. 2016; 8(11):1196.Chicago/Turabian Style
Pineiro-Chousa, Juan; Vizcaíno-González, Marcos; López-Cabarcos, M. Á. 2016. "Reputation, Game Theory and Entrepreneurial Sustainability." Sustainability 8, no. 11: 1196.
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