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Sustainability 2016, 8(11), 1196; doi:10.3390/su8111196

Reputation, Game Theory and Entrepreneurial Sustainability

1
Department of Financial Economics and Accounting, Universidad de Santiago de Compostela, Santiago de Compostela 15782, Spain
2
Department of Financial Economics and Accounting, Universidade da Coruña, A Coruña 15071, Spain
3
Department of Business Organization and Commercialization, Universidad de Santiago de Compostela, Santiago de Compostela 15782, Spain
*
Author to whom correspondence should be addressed.
Academic Editor: Domingo Ribeiro-Soriano
Received: 7 October 2016 / Revised: 12 November 2016 / Accepted: 15 November 2016 / Published: 19 November 2016
(This article belongs to the Special Issue Entrepreneurial Sustainability: New Innovative Knowledge)
View Full-Text   |   Download PDF [597 KB, uploaded 19 November 2016]   |  

Abstract

Abstract: This manuscript provides a novel approach to reputational management as a driver of entrepreneurial sustainability, using game theory to integrate three dimensions of reputation. First, if the entrepreneur perceives reputation as a risk source, the analysis is framed as a prisoner’s dilemma schema that is solved by protecting against reputational threats from entrepreneurial sustainability. Second, if the entrepreneur perceives reputation as a competitive advantage, the analysis is framed as an innovator’s dilemma that is solved by getting reputational opportunities from entrepreneurial sustainability. Third, if reputation is perceived as a strategic asset, the analysis is framed as a coordination game schema that results in the development of a reputational intelligence skill that has the potential to become crucial for success in entrepreneurial sustainability. Consequently, this manuscript provides an original multidisciplinary analysis of reputational management by relating well-known theoretical results from game theory to organizational realities. View Full-Text
Keywords: entrepreneurial sustainability; game theory; reputation; reputational intelligence; financial risk entrepreneurial sustainability; game theory; reputation; reputational intelligence; financial risk
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Pineiro-Chousa, J.; Vizcaíno-González, M.; López-Cabarcos, M.Á. Reputation, Game Theory and Entrepreneurial Sustainability. Sustainability 2016, 8, 1196.

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