Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study
AbstractFish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers’ acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The results show that most respondents favor the idea of eco-labeled fish as a sustainable option and know that this is a costlier option. Income level, consumers’ occupation and frequency of fish consumption are factors taken into account in the buying decision. Price was not a statistically significant factor affecting purchase decision. The study suggests that employed consumers with knowledge of labels may prioritize their demand for eco-labeled fish. Thus, providing a clear definition of sustainability that increases consumer awareness might be a promising strategy in developing the market for eco-labeled fish. The results and their implications could be employed as an element for future development of consumer policies related to fish sustainability. View Full-Text
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Pérez-Ramírez, M.; Almendarez-Hernández, M.A.; Avilés-Polanco, G.; Beltrán-Morales, L.F. Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study. Sustainability 2015, 7, 4625-4642.
Pérez-Ramírez M, Almendarez-Hernández MA, Avilés-Polanco G, Beltrán-Morales LF. Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study. Sustainability. 2015; 7(4):4625-4642.Chicago/Turabian Style
Pérez-Ramírez, Mónica; Almendarez-Hernández, Marco A.; Avilés-Polanco, Gerzaín; Beltrán-Morales, Luis F. 2015. "Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study." Sustainability 7, no. 4: 4625-4642.