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Sustainability 2015, 7(3), 2397-2414; doi:10.3390/su7032397

Tourists’ Perception of Haze Pollution and the Potential Impacts on Travel: Reshaping the Features of Tourism Seasonality in Beijing, China

1
Institute of Geographic Sciences and Natural Resources, Chinese Academy of Sciences, Beijing 100101, China
2
University of Chinese Academy of Sciences, Beijing 100049, China
3
School of Tourism, Bohai University, Jinzhou 121000, China
*
Author to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 2 October 2014 / Revised: 11 February 2015 / Accepted: 13 February 2015 / Published: 27 February 2015
(This article belongs to the Section Sustainable Urban and Rural Development)
View Full-Text   |   Download PDF [1631 KB, uploaded 27 February 2015]   |  

Abstract

Haze pollution has worsened and has received close attention by news agencies in the past two years. This type of environmental pollution might have a great effect on tourism image and the entire tourism industry of a destination. This study aimed to reveal the potential impacts of haze pollution on the tourism industry. Based on a case study in Beijing using questionnaires for potential tourists, awareness of haze pollution, impacts of haze pollution on travel and attitudes toward the impacts were discussed. The results indicated that haze pollution has a considerable potential impact on travel, and there are distinct differences among travel elements and tourism market segments. Due to its impacts, haze pollution could be taken into account in tourists’ decision-making processes, causing a portion of potential tourists to cancel tourism plans. As a result, tourist arrivals to similar destinations could decrease by a small margin, but the most significant impact could be on the temporal distribution of tourist arrivals, namely tourism seasonality, due to tourists’ “avoiding” psychology. View Full-Text
Keywords: haze pollution; potential impact; perception; tourism seasonality; Beijing haze pollution; potential impact; perception; tourism seasonality; Beijing
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Zhang, A.; Zhong, L.; Xu, Y.; Wang, H.; Dang, L. Tourists’ Perception of Haze Pollution and the Potential Impacts on Travel: Reshaping the Features of Tourism Seasonality in Beijing, China. Sustainability 2015, 7, 2397-2414.

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