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Sustainability 2014, 6(4), 2176-2200; doi:10.3390/su6042176
Article

Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels

1,* , 1,†
, 2,†
, 3,†
 and 2,†
Received: 1 January 2014; in revised form: 19 March 2014 / Accepted: 31 March 2014 / Published: 16 April 2014
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Abstract: The term “eco-labeling” has become a buzzword in today’s sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental “requirement” and sometimes merely as a marketing tool. Questions arise about how well these eco-labels are attended and understood by consumers. However, though mentionable studies are found on various aspects of eco-labels, gaps exist in exploring an inclusive set of parameters for investigating consumer perceptions of eco-labels. This paper aims at preparing a synthesis of all the possible factors to be incorporated for measuring consumer perceptions of eco-labeling of products. For making such synthesis, all major works in the field have been thoroughly reviewed. The paper comes up with a total of 10 parameters that include consumer awareness, consumer knowledge, consumer involvement, consumer trust, design and visibility, credibility of the source, type and level of information, clarity of meaning, persuasiveness, and private benefits. This tentative, yet inclusive, set of parameters is thought to be useful for designing large scale future empirical researches for developing a dependable inclusive set of parameters to test consumer understanding and perceptions of eco-label. A framework is proposed for further empirical research.
Keywords: eco-label; sustainable business; environment-friendly product; consumer perception; parameters eco-label; sustainable business; environment-friendly product; consumer perception; parameters
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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MDPI and ACS Style

Taufique, K.M.R.; Siwar, C.; Talib, B.; Sarah, F.H.; Chamhuri, N. Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels. Sustainability 2014, 6, 2176-2200.

AMA Style

Taufique KMR, Siwar C, Talib B, Sarah FH, Chamhuri N. Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels. Sustainability. 2014; 6(4):2176-2200.

Chicago/Turabian Style

Taufique, Khan M.R.; Siwar, Chamhuri; Talib, Basri; Sarah, Farah H.; Chamhuri, Norshamliza. 2014. "Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels." Sustainability 6, no. 4: 2176-2200.


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