Abstract: Our paper analyses the link between the adoption of corporate social responsibility (CSR) and competitiveness performance among small and medium enterprises operating in the fashion industry. The study refers to a sample of 213 SMEs (Small and Medium sized Enterprises) located in Italy and France and is based on a correlation analysis between competitiveness variables and the CSR practice adopted. The results show a significant correlation with regard to the innovation process, both from the technical and the organizational point of view, and the intangible performances. On the other hand, another competitiveness macro-category, which is the market performance (measured as demand trend, turnover and business attraction), presents deceptive results, although a positive correlation with the adoption of market-oriented CSR practice emerges. The study is explorative and represents a relevant basis to future studies concerning the nature of the emerged co-relations.
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Battaglia, M.; Testa, F.; Bianchi, L.; Iraldo, F.; Frey, M. Corporate Social Responsibility and Competitiveness within SMEs of the Fashion Industry: Evidence from Italy and France. Sustainability 2014, 6, 872-893.
Battaglia M, Testa F, Bianchi L, Iraldo F, Frey M. Corporate Social Responsibility and Competitiveness within SMEs of the Fashion Industry: Evidence from Italy and France. Sustainability. 2014; 6(2):872-893.
Battaglia, Massimo; Testa, Francesco; Bianchi, Lara; Iraldo, Fabio; Frey, Marco. 2014. "Corporate Social Responsibility and Competitiveness within SMEs of the Fashion Industry: Evidence from Italy and France." Sustainability 6, no. 2: 872-893.