Sustainability 2014, 6(2), 718-740; doi:10.3390/su6020718

Communicating Sustainability within Britain’s Hindu Community

1,†email, 2,†,* email and 1,†email
Received: 11 November 2013; in revised form: 2 January 2014 / Accepted: 17 January 2014 / Published: 10 February 2014
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract: Focusing on the UK’s Hindu community, this explores some modes for the communication of pro-sustainability messages and their affective strength. These campaigns employ the community-center role of many UK Hindu temples to connect Hindu congregations to the cause of environmental sustainability through the medium of Hindu scripture and tradition. The international Hindu Bhumi Project (and its larger “Many Heavens, One Earth” interfaith initiative) provide an umbrella for such pedagogic initiatives. Two are described. First is the festival-ground-based Karma to Climate Change (K2CC) campaign, which encourages pilgrims to pledge pro-sustainability lifestyle changes as part of their religious practice. The second, the Ahimsa Project, is devoted to the popularization and production of ethically pure, cruelty/slaughter free milk, which encourages people to develop greater empathy for the wellbeing of their fellow creatures and, ultimately, to abhor the casual slaughter of animals for meat. These projects are driven by the enthusiasm and concern of a younger generation of British-born Hindu people and their impacts are felt both through the campaigns themselves and the family structures of the volunteers who participate.
Keywords: community education; British Hindu minority; Hindu diaspora; faith-based environmentalism; Bhumi Project; K2CC—Karma to Climate Change Project; Ahimsa Project; slaughter-free dairy production
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MDPI and ACS Style

Das, S.R.; Haigh, M.; Chauhan, S. Communicating Sustainability within Britain’s Hindu Community. Sustainability 2014, 6, 718-740.

AMA Style

Das SR, Haigh M, Chauhan S. Communicating Sustainability within Britain’s Hindu Community. Sustainability. 2014; 6(2):718-740.

Chicago/Turabian Style

Das, Sita R.; Haigh, Martin; Chauhan, Sheila. 2014. "Communicating Sustainability within Britain’s Hindu Community." Sustainability 6, no. 2: 718-740.

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