Next Article in Journal
Forest Stakeholder Participation in Improving Game Habitat in Swedish Forests
Previous Article in Journal
Does Energy Efficiency Reduce Emissions and Peak Demand? A Case Study of 50 Years of Space Heating in Melbourne
Sustainability 2012, 4(7), 1561-1579; doi:10.3390/su4071561
Article

Consumer Panel on the Readiness of Finns to Behave in a More Pro-Environmental Manner

*  and
Aalto University, School of Engineering, Department of Civil and Structural Engineering, P.O. Box 12100, FI-00076 Aalto, Finland
* Author to whom correspondence should be addressed.
Received: 5 June 2012 / Revised: 29 June 2012 / Accepted: 29 June 2012 / Published: 11 July 2012
View Full-Text   |   Download PDF [206 KB, uploaded 24 February 2015]

Abstract

Due to climate change, there is an urgent need to take measures toward reducing greenhouse gases and energy consumption. It is therefore vital to examine peoples’ attitudes and the potential for a more pro-environmental readiness. Consumer panels were used in the gathering of data, even with such small subsamples, statistical significance of difference cannot be assessed. The research subjects participating were randomly selected from two different residential areas and three different age groups. The consumer panels examined the environmental attitudes of the research subjects as well as their readiness to adopt a more pro-environmental lifestyle under four theme headings: Urban structure, household energy consumption, mobility and lifestyle. The results suggest that all the research subjects are very much ready to reduce their consumption, but not quite ready to invest in expensive, but environmentally-friendly equipment. Young and elderly research subjects seemed more prepared to make pro-environmental changes than middle-aged subjects. Place of residence also seemed to have an impact on the adoption threshold: Research subjects living in more densely populated suburbs seemed to be more willing to give up driving, whereas those living in sparsely populated areas seemed to be more willing to invest in expensive, but environmentally-friendly equipment and give up flying for vacations.
Keywords: consumer panel; environmental-friendliness; behavioral readiness; urban structure; sustainable consumption consumer panel; environmental-friendliness; behavioral readiness; urban structure; sustainable consumption
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Share & Cite This Article

Further Mendeley | CiteULike
Export to BibTeX |
EndNote
MDPI and ACS Style

Valkila, N.; Saari, A. Consumer Panel on the Readiness of Finns to Behave in a More Pro-Environmental Manner. Sustainability 2012, 4, 1561-1579.

View more citation formats

Related Articles

Article Metrics

For more information on the journal, click here

Comments

Cited By

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert