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Sustainability 2018, 10(9), 3162; https://doi.org/10.3390/su10093162

Impacts of Gratifications on Consumers’ Emotions and Continuance Use Intention: An Empirical Study of Weibo in China

School of Management, Harbin Institute of Technology, Harbin 150001, China
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Received: 17 July 2018 / Revised: 27 August 2018 / Accepted: 27 August 2018 / Published: 4 September 2018
(This article belongs to the Special Issue Conscious Consumption)
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Abstract

Recently, several studies on information systems have applied the Uses and Gratifications theory to investigate individual use of social media, and have reported the role of different gratifications in predicting users’ behaviors. However, no attention was given to the influence of these gratifications on users’ emotional states (satisfaction and emotional commitment). To address this research gap, the current study integrates the Uses and Gratifications theory and the Stimulus-Organism-Response theory to provide a theoretical background for the impacts of gratification on consumers’ emotional states and continuance use intention. The study has proposed a theoretical model that was tested on data collected from 252 Sina Weibo users in China. The results revealed that social gratification is the most important factor influencing users’ satisfaction and emotional commitment. In addition, we report the roles that user satisfaction and emotional state provide in predicting users’ continuance intention. The theoretical and practical implications of the proposed theory are also discussed. View Full-Text
Keywords: Weibo; continuance intention; uses and gratification theory; satisfaction; S-O-R theory; social networking sites; emotional commitment Weibo; continuance intention; uses and gratification theory; satisfaction; S-O-R theory; social networking sites; emotional commitment
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
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Gogan, I.C.W.; Zhang, Z.; Matemba, E.D. Impacts of Gratifications on Consumers’ Emotions and Continuance Use Intention: An Empirical Study of Weibo in China. Sustainability 2018, 10, 3162.

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