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Sustainability 2018, 10(1), 165; doi:10.3390/su10010165

Research on the Influencing Mechanism of Traditional Cultural Values on Citizens’ Behavior Regarding the Reuse of Recycled Water

1
School of Management, Xi’an University of Architecture and Technology, Xi’an 710055, China
2
School of Water Resources and Environment, China University of Geosciences, Beijing 100083, China
*
Author to whom correspondence should be addressed.
Received: 14 November 2017 / Revised: 9 January 2018 / Accepted: 9 January 2018 / Published: 11 January 2018
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Abstract

In order to explore the influence mechanism of traditional Chinese culture values on urban residents’ acceptance of the reuse of recycled water, this paper selects interdependent self-constructional indicators representing the dependency relation between people as the representative of traditional culture values. In this paper, interdependent self-constructional indicators are introduced based on a technology acceptance model (TAM), in order to establish a hypothesis model. Following this, the writer conducts a study that shows the influence on the acceptance of recycled water through the formation of interdependent self-construction. Finally, the influence mechanism of traditional cultural values on citizens’ behavior regarding the reuse of recycled water is determined. To start with, the writer verifies the reliability and validity of data from 584 samples, and then tests the goodness-of-fit between the sample data and the hypothesis model by AMOS21.0 (software). On this basis, the writer analyzes the direct and indirect influence through the hypothesis model and finds that the interdependent self-constructional intensity will accelerate the acceptance process of recycled water technology by positively influencing a change in the residents’ attitudes to recycled water. The conclusion shows that traditional Chinese cultural values have a certain influence on urban residents’ acceptance of the reuse of recycled water. Meanwhile, the writer clarifies the influence’s mechanism. View Full-Text
Keywords: recycled water; cultural values; technology acceptance model; structural equation model recycled water; cultural values; technology acceptance model; structural equation model
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Liu, K.; Fu, H.; Chen, H. Research on the Influencing Mechanism of Traditional Cultural Values on Citizens’ Behavior Regarding the Reuse of Recycled Water. Sustainability 2018, 10, 165.

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