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Int. J. Environ. Res. Public Health 2015, 12(9), 11621-11639;

Social Norms about a Health Issue in Work Group Networks

Department of Communication, Portland State University, Portland, OR 97201-0751, USA
Academic Editors: Jenine K. Harris and Douglas A. Luke
Received: 30 June 2015 / Revised: 8 September 2015 / Accepted: 10 September 2015 / Published: 16 September 2015
(This article belongs to the Special Issue Social Network Analysis and Public Health)
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The purpose of this study is to advance theorizing about how small groups understand health issues through the use of social network analysis. To achieve this goal, an adapted cognitive social structure examines group social norms around a specific health issue, H1N1 flu prevention. As predicted, individual’s attitudes, self-efficacy, and perceived social norms were each positively associated with behavioral intentions for at least one of the H1N1 health behaviors studied. Moreover, collective norms of the whole group were also associated with behavioral intentions, even after controlling for how individual group members perceive those norms. For members of work groups in which pairs were perceived to agree in their support for H1N1 vaccination, the effect of individually perceived group norms on behavioral intentions was stronger than for groups with less agreement. View Full-Text
Keywords: social norms; small groups; social network analysis; cognitive social structure; H1N1 flu social norms; small groups; social network analysis; cognitive social structure; H1N1 flu

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Frank, L.B. Social Norms about a Health Issue in Work Group Networks. Int. J. Environ. Res. Public Health 2015, 12, 11621-11639.

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