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Int. J. Environ. Res. Public Health 2013, 10(10), 4571-4583; doi:10.3390/ijerph10104571

Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies

1,* , 1,†
Received: 21 June 2013 / Revised: 9 September 2013 / Accepted: 10 September 2013 / Published: 25 September 2013
(This article belongs to the Special Issue Tobacco Control in Vulnerable Population Groups)
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This study examined factors associated with point-of-sale tobacco marketing in St. Louis, an urban city in the United States. Using spatial analysis, descriptive statistics, and multilevel modeling, we examined point-of-sale data and the proportion of mentholated cigarette and total cigarette marketing from 342 individual tobacco retail stores within St. Louis census tracts characterized by the percent of black adults and children. Menthol and total tobacco product marketing was highest in areas with the highest percentages of black residents. When examining menthol marketing to children, we did not find as strong of a relationship, however results of multilevel modeling indicate that as the proportion of black children in a census tract increased, the proportion of menthol marketing near candy also increased. These results indicate the need for communities globally to counter this targeted marketing by taking policy action specifically through the enactment of marketing restrictions provided by the 2009 Family Smoking Prevention and Tobacco Control Act and the Framework Convention of Tobacco Control.
Keywords: point of sale; advertising; menthol; policy; disparities point of sale; advertising; menthol; policy; disparities
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Moreland-Russell, S.; Harris, J.; Snider, D.; Walsh, H.; Cyr, J.; Barnoya, J. Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies. Int. J. Environ. Res. Public Health 2013, 10, 4571-4583.

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